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Tag Archives: McDonald’s

Creating Social Currency

Book: Contagious By Jonah Berger According to Book Jacket: Jonah Berger is the James G. Campbell Assistant Professor of Marketing at The Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work

Steve Easterbrook

McDonald’s CEO: Steve Easterbrook Biography

Executive Profile McDonald’s CEO: Steve Easterbrook Early Life Childhood Stephen James Easterbrook was born in Watford, England on August 6th, 1967. As a child, he attended the prestigious all-boys Watford Boys Grammar School in North London where he also took a keen liking to the