Build Meaningful Relationships
Brooksy Society is dedicated to providing business owners high-quality writing, whatever the project may be.
We understand that not everybody has the time to run day-to-day operations AND maintain an engaging newsletter, thoughtfully-curated blog, and attention-grabbing social media presence.
We’d love to take some of the load off your shoulders, so you can get back to enjoying the activities you are truly passionate about.
It’s safe to say, writing is our thing, since going live, Brooksy Society’s website has attracted over 1 million pageviews and 740,000 users – 84% of whom are located in the United States.
Encyclopedia Britannica, Investopedia, InvestorPlace, Bisnow, Tech Times, Grunge, TheRichest, New York Times Bestselling authors, and countless Wikipedia pages have cited articles published on Brooksy Society.
The Benefits of a Newsletter
Newsletters have the power to educate readers about seasonal products, upcoming events, and important announcements, as well as foster a genuine sense of community amongst members.
Moreover, an effective newsletter drives sales in its own right, whether by treating subscribers to exclusive specials or reporting news that motivates them to visit the store.
Develop Brand Loyalty
When a customer signs up to join your newsletter, they are taking their relationship with your business to the next level.
It’s important to recognize that decision and make the most of an exciting opportunity to grow together.
Listed below are just a few ways a coffee shop can share its appreciation for newsletter subscribers, which in turn, drives brand loyalty amongst members.
- Let subscribers know about what’s going on in the shop during the week ahead.
- Treat subscribers to exclusive quarterly specials.
- Send a birthday gift newsletter that comes with a discount or free cup of coffee.
- Offer a discount on the next purchase for new newsletter subscribers both at the front counter and online.
- Run a contest to learn the favored flavor profile of newsletter subscribers, and offer that roast as a limited-time special in-store.
- Generate word-of-mouth buzz by giving subscribers a good reason to discuss the newsletter with a friend.
Long gone are the days when simply placing products on a shelf or crafting a cup of coffee was enough to get customers through the door.
According to a recent study covered in Forbes, consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose.
The article notes, “younger generations are really leading the charge. 92% of Gen-Z and 90% of Millennial respondents said they would act in support of a purposeful brand; compared to 81% of Gen-X consumers, 77% of Baby Boomers and 73% of respondents aged 74 and up.
The bottom line is that companies are in the relationship-building business because consumers are now more than ever placing a premium on purpose and authenticity.
A well-conceived newsletter fosters a genuine relationship with each reader, and in doing so, spurs their desire to support the business.
Whatever writing or management your project may require, we at Brooksy Society are confident in our ability to deliver high-quality content and believe there is plenty of opportunity for both of us to grow together!