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Category Archives: Business

The $100 Startup by Chris Guillebeau

Book: The $100 Startup By Chris Guillebeau About the Author: Chris Guillebeau is an entrepreneur, traveler, and writer. His previous book was The Art of Nonconformity. During a lifetime of self-employment and ventures ranging from online publishing to volunteer work in West Africa, he has visited

Compelling People by John Neffinger and Matthew Kohut

Book: Compelling People By John Neffinger + Matthew Kohut Book Jacket: Everyone wants to be more appealing and effective, but few believe we can manage the personal magnetism of a Bill Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut trace the path to

Contagious by Jonah Berger

Book: Contagious By Jonah Berger According to Book Jacket: Jonah Berger is the James G. Campbell Assistant Professor of Marketing at The Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work

Wall Street Bull

How to Castrate a Bull by Dave Hitz

Book: How to Castrate a Bull by Dave Hitz “On Taking Risks” Launching NetApp Dave Hitz built a multi-billion dollar business in Silicon Valley that he and his partners named NetApp. They offer hybrid cloud data services for the management of applications and data across

Jim Collins

Good to Great by Jim Collins: “First Who…Then What”

Book: Good to Great by Jim Collins “First Who…Then What” Discovering the Strategy When reviewing the strategies used by the executives who took their companies from good to great, Jim Collins finds that: “…They first got the right people on the bus (and the wrong