Build Meaningful Relationships
Brooksy Society is dedicated to providing business owners high-quality writing, whatever the project may be.
We understand that not everybody has the time to run day-to-day operations AND maintain a thoughtfully curated blog, attention-grabbing social media presence, and engaging newsletter.
We’d love to take some of the load off your shoulders, so you can get back to enjoying the activities you are truly passionate about.
It’s safe to say, writing is our thing, since going live, Brooksy Society’s website has attracted over 1 million pageviews and 740,000 users – 84% of whom are located in the United States.
Encyclopedia Britannica, Investopedia, InvestorPlace, Bisnow, Tech Times, Grunge, TheRichest, New York Times Bestselling authors, and countless Wikipedia pages have cited articles published on Brooksy Society.
The Benefits of a Blog
Blog content should serve as the cornerstone of any business’s online presence.
A well-conceived blog fosters a genuine relationship with each reader, and in doing so, spurs their desire to support the business.
The Importance of Purpose
Long gone are the days when simply placing products on a shelf or serving a cup of coffee was enough to get customers through the door.
According to a recent study covered in Forbes, consumers are four to six times more likely to buy from, trust, champion, and defend companies with a strong purpose.
The article notes, “younger generations are really leading the charge. 92% of Gen-Z and 90% of Millennial respondents said they would act in support of a purposeful brand; compared to 81% of Gen-X consumers, 77% of Baby Boomers and 73% of respondents aged 74 and up.”
Develop Brand Loyalty
Your current and future customers want to get to know you.
They would love to learn how your business model revolves around environmental sustainability, the local charities and non-profit organizations you regularly make donations to, or that your team takes pride in sourcing only the finest fair-trade coffee beans and roasts them to perfection on-site.
Those are just a few examples of big-picture themes and do not include the once-a-year sales and giveaways, delectable seasonal beverages developed over the course of decades behind the counter, or special events such as paint nights, live music performances, and makers markets.
The bottom line is that companies are in the relationship-building business because consumers are now more than ever placing a premium on purpose and authenticity.
A well-conceived blog fosters a genuine relationship with each reader, and in doing so, spurs their desire to support the business.
Increase Newsletter Subscriptions
Blog content should be relevant to and valued by your social media following, along with other targeted audiences.
After clicking the link to an article that’s been shared on social media, a user will be redirected to your website, at which point, they have the opportunity to subscribe to the newsletter via a sign-up form.
When a customer signs up to join your newsletter, they are taking their relationship with your business to the next level,
It’s important to recognize that decision and make the most of an exciting opportunity to grow together.
Newsletters have the power to educate readers about seasonal products, upcoming events, and important announcements, as well as develop a genuine sense of community amongst members.
Whatever writing or management your project may require, we at Brooksy Society are confident in our ability to deliver high-quality content and believe there is plenty of opportunity for both of us to grow together!